Season-to-date, Dallas has factored in three of the five most-watched NFL games, and five of the top 10. Far and away the biggest show in prime, NBC’s Sunday Night Football is now averaging 18.3 million linear TV viewers and 6.83 million adults 18-49. By comparison, the primetime entertainment programming on the Big Four networks is currently averaging a moribund 4.25 million viewers, a turnout that includes just 736,834 members of the under-50 set. ET window is now averaging 22.6 million viewers, of whom 7.63 million are members of the adults 18-49 demo. ![]() With Sunday’s game on the books, the 4:20 p.m.
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